A chastened Rio Ferdinand has admitted that he was embarrassed by England's lame World Cup performances.
And with a confession that is likely to result in the stock-market value of Harvey Nichols plummeting, the defender says he has felt ashamed to leave his house since returning from Germany.
"I'm gutted. I genuinely went into this tournament believing that we would get to the semi-finals at least - and I would have been disappointed with that," Ferdinand told The Sun.
"It's embarrassing if I'm being honest. I was a bit embarrassed to set foot outside the door when I went shopping with my girlfriend Rebecca.
"If I was a fan I would be desperately disappointed. I would have expected more than what we gave them. We didn't do ourselves justice. Individually we have a lot of fantastic players but it's about being able to gel in all departments as a team and we didn't do that.
"The whole way through the tournament the thing that let us down was that we didn't finish teams off."