Beer is big business here - Franconia proudly boasts the world's highest density of breweries. Try one of nearly 300 home-brewed, often unfiltered beer varieties, or settle for Bavarian Weissbier. Most pubs and bars cluster in the historic centre.

Beach party: Danner's Club
Sip cocktails at Danner's Club's sandy beach (on Kurt-Schmittpeter-Weg), a stone's throw from the stadium, with real palms and beach volleyball.

Pre-game beer: Max-Morlock-Platz
Outside the stadium, this tree-shaded, brand-new beer garden is perfect for a pre-game beer. Pop next door to the Max-Morlock-Stuben for a bite to eat.

Late-night partying: Zoom
Dance your socks off at Zoom (Frankenstrasse), set in old military barracks, with techno tunes to fuel the after-match partying.